Inspire homeowners to incorporate LG Matte Black Appliances into their kitchens.
Differentiate LG’s product from other matte black kitchen appliance lines being heavily marketed by several large competitor brands.
Other brands offer matte black, but position it as just another finish. That left an opportunity to market LG’s line with emotion and attitude, targeting those looking to try something new, different and edgy.
- • Sales up over 25%
- • Weighted engagement rate of 3.84% — 49% above benchmark
- • 100M impressions