With more than 25 of marketing experience, Joe began his career in Korea with HS Ad, working on numerous prestigious global brands, including Nike, Gillette and IBM. In 2006, Joe began handling the LG brand in Seoul. Just four years later, he was named president of HS Ad North America, where he draws on decades of experience to manage and inspire team members and clients alike.

louis giagrande, COO

Lou is a native New Yorker with over 15 years of digital marketing experience with tech industry leaders such as LG Electronics, Sony Media Solutions, Casio, Kyocera and DuPont Displays. A regular speaker at digital and brand marketing conferences, Lou was recently honored with a “40 under 40” marketing award from Brand Innovators.


After launching (and relaunching) brands across multiple global markets around the world with agencies like Cheil and The Barbarian Group, Chris has spent the last four years building out HS Ad’s strategy department. Under his guidance, the team focuses on designing large scale multi-channel integrated digital platforms, leveraging Big Data, and developing ZMOT programs that guide the digitally influenced shopper towards a client purchase.

nicklaus deyring, ECD

With a playful passion for approaching work from different angles, Nick has spent the last 15 years putting together design strategy, digital, social and integrated campaigns for a diverse range of clients such as LG, Canon, H&R Block, Time Warner, Aetna, Panasonic, Southwest Airlines, Pfizer and Poland Spring. A hybrid creative, storyteller, dot-connector and enthusiastic channel-mangler, his creative lounge at HS Ad North America has transformed LG’s brand communication in the US market.

changwon lee, CFO

  • Jason Lee
    Client Partner
  • James Streit
    VP, Strategy
  • Dustin Glick
    Creative Director
  • John Price
    Creative Director
  • Molly Mandel
    Social Director
  • Deena Weinberg
    Media Director
  • Jennifer Kim
    Measurement Director
  • Dan Bavosi
    Account Director
  • Scott Zaretsky
    Executive Producer
  • Sujatha Krishnan
    Analytics Director
  • Marc Osowski
    Account Director
  • David Melnyk
    Account Director
  • Jose Cardona
    Account Director
  • Lee Martin
    Account Director
  • Diane DeCastro
    Account Director
  • Annie Cho
    HR Manager