Your partner for growth
At HSAD, we don’t just craft campaigns—we guide companies through the complex landscape of modern marketing. And we’ve been doing it since 2008, partnering with forward-thinking brands, to create innovative integrated customer experiences.
President
Scott Lee
Scott has been an integral part of HSAD’s global growth for years. Before taking the helm of HSAD USA, he led the agency’s European division and its expansion of DX Marketing capabilities. He was also the President of the German branch where he grew digital/ISM/GTM capabilities through marketing partnerships.
With over 25 years of digital and data-driven marketing expertise, Scott has led the Hyundai Genesis Global brand marketing team and HSAD Global business team.
COO
Junghoon Bang
Junghoon brings over 20 years of digital marketing experience to HSAD. Prior to joining the agency in 2019, he led global expansion for Samsung at Barbarian NYC and Cheil Worldwide, orchestrated HSBC’s online revamp, and crafted digital content for brands like Adidas and HP.
His expertise is a testament to the ever-evolving landscape of digital creativity and strategy.
CSO
Erika Dale
Erika is a strategic leader and brand builder with over 20 years of experience. She’s launched or repositioned 40 brands in the US and abroad—connecting with desired audiences in new ways, driving innovation, and delivering sales results.
Her work has won Webby and Effie awards for both creativity and effectiveness.
We create innovative integrated customer experiences across all areas of marketing, while driving shared success and growth for our clients
Our Network
We’re proud to be part of a global network, each agency bringing unique expertise and strengths to the table. Together, we’re able to achieve more and drive greater success.
Our Approach
Let’s do great work together
Let's Talk