A HIDDEN BEAUTY

The LG OLED Glass TV is one of the most uniquely-designed televisions ever made. Unfortunately, no one could truly appreciate it because electronic retailers are so crowded, no particular TV stands out.

A REFINED STRATEGY

We focused on what enhances the LG OLED Glass TV’s features, not hide it. Through an unexpected partnership with design-minded furniture store, BoConcept, and celebrity interior designer, Sarah Sherman Samuel, we made ourselves at home by curating various in-store displays.

GLASS TV DéCOR

Each piece of high-end furniture seamlessly complemented our elegantly-designed television. Customers were given context to those design details through a discussion between the BoConcept team and Sarah Sherman Samuel, which played on televisions in each store location. Best of all, the LG OLED Glass TV stood out in front of design-loving customers across the country without the presence of any competitors.
Copyright 2020 HS Ad / An LG Company