LG has no presence in the gaming monitor space, and needs to gain the trust of audiences. That will be a challenge, because gamers have a reputation of being very smart, extremely self-aware, and can easily detect when a brand is being inauthentic.

WE CALLED IN REINFORCEMENTS

To set itself up for success, LG linked up with renowned gaming team, FaZe Clan. Teaming with a group that has such a strong social media presence gave LG a platform to showcase what their 21:9 UltraWide monitor can do.

LET THE GAMES BEGIN

With a monitor built for speed, LG needed a game to match. That’s when veteran video game designer and influencer, Cliff Bliszinksky delivered. Cliff’s company, Boss Key productions was ready to release a new FPS, LawBreakers. Not only was its gameplay fast, but it was designed to be played on 21:9.

Having everything in place kicked off an action-packed summer, filled with an onslaught of content from various influencers, across multiple platforms. To help drive the narrative, six episodic videos were released throughout the entirety of the campaigns.

A blitz of creative was released in between episodes to keep the target audience aware of the 21:9 UltraWide monitor. Due to the wave of social media content from LG, gaming monitor conversation that year spiked by 1,000%

AUTHENTICITY WINS

Overall the response to the 21:9 UltraWide monitor campaign was positive. That can simply be attributed to the genuine content. LG gave gamers something that felt familiar, and in return, gamers gave LG their attention.

WE CALLED IN REINFORCEMENTS

LET THE GAMES BEGIN

AUTHENTICITY WINS

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