360 Campaign
Baller
When LG briefed us on their new refrigerator that makes giant ice balls like the ones you get at high-end cocktail bars, we knew we had to launch this unbelievably cool product with an equally cool campaign. And by making people feel what it’s like to be a “baller," we had people literally going to Lowe’s and asking for "the baller fridge.” Simple, fun, memorable — that’s how you launch a product to record sales.
